As an accomplished guitarist, Joe Negri is the owner of "Negri's Music Shop" in Mister Rogers' real Neighborhood. In the rehearsal room next to his music shop, viewers are introduced to a wide variety of musicians. In Make-Believe, he is the royal handyman, available to help with repairs around the kingdom. As a friend for the puppet characters and other neighbors, he's always there to lend a caring ear, a helping hand, and sometimes a song on his guitar.