Spa'am is chief of the native island pigs from Muppet Treasure Island. He is one of Benjamina Gunn's guards and also introduced Captain Smollet, Gonzo and Rizzo to her. He also helped rescue them when Long John Silver was going to capture them.
In 1995, the Hormel corporation, makers of SPAM processed luncheon meat, attempted to sue Jim Henson Productions for trademark infringement and dilution over the character. Hormel claimed that the unkempt, savage boar character defamed the name of their product and that merchandise items featuring Spa'am would cut into profits from their own licensed SPAM merchandise. The case was decided in favor of Henson. Despite this, when he appears in the video game Muppet Race Mania, Spa'am is simply credited as 'Pig Chief'.